How Customers Use AR Menus

Understanding Customer Behavior

Knowing how customers interact with AR menus helps restaurants optimize their offerings and increase sales.

Browsing Patterns

Time Spent

Customers spend 3x longer browsing AR menus compared to traditional menus. This extended engagement leads to more considered (and larger) orders.

Items Viewed

Average customer views 8-12 dishes in 3D before ordering, compared to 3-4 with traditional menus. More exposure means more opportunities for upsells.

AR Placement

73% of customers use the AR feature to place at least one dish on their table before ordering.

What Drives Orders

Visual Appeal

Dishes with high-quality 3D models see 40% more orders than items without AR visualization.

Portion Clarity

Customers frequently cite portion size visualization as the most valuable AR feature. It eliminates the "is this enough food?" question.

Social Sharing

1 in 4 customers share their AR menu experience on social media, providing free marketing.

Optimizing for Customer Behavior

• Prioritize 3D models for high-margin items
• Ensure accurate portion representation
• Feature seasonal specials prominently
• Use AR for combo/upsell suggestions

Learn more about the psychology of food ordering.